Yandex coming to Kragujevac

The mayor of Kragujevac has signed a landmark contract with ‘Russia’s Google’, Yandex, which will assist its move into the Serbian market.

Mayor of Kragujevac Radomir Nikolic and Yandex representative Andrej Strelkov on Tuesday announced that Russia’s biggest IT company had landed its first contract in Serbia. 

The official website of the city of Kragujevac said Yandex will make applications and maps for the local authorities. “The sector dealing with geolocation services will launch several Yandex taxi applications, parking, city transport and navigation services in Kragujevac,” the website reports. Furthermore, the citizens of Kragujevac and tourists will be able to check the apps to locate public buses and their speed. Yandex will also make a map of Kragujevac. 

Yandex, popularly known as the “Russian Google”, specialises in IT services such as search engines, browsers, emails, maps and videos. According to the Economist from last September, Yandex doubled down on its home market, which accounts for 92 per cent of its revenues. “We’re the Silicon Valley of Russia,” Mikhail Parakhin, Yandex’s chief technology officer, told the UK magazine. 

Mayor Nikolic said Yandex chose his city because “it is ideal for this type of project …it is big enough to have everything, but also small enough for the project to be easily implemented”. 

Nikolic is the son of the former Serbian President Tomislav Nikolic, whose mandate expired last year.  Tomislav Nikolic was appointed head of the Serbian government’s council for cooperation with Russia and China in June 2017. He is known for his pro-Russian stance. 

“We expect much from this cooperation,” the Kragujevac Mayor said, according to the report. Details about the value of the deal, however, have not been made public.

By Maja Zivanovic

(Balkan Insight, 28.02.2018)


This post is also available in: Italiano

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