Two thirds of rakija in Serbia is sold on black market

The Serbian Interior Ministry, the Foreign Ministry and the Association of Rakija Producers of Serbia have agreed to launch a campaign to educate the public about the risk of consuming and selling strong alcoholic beverages from unregistered producers, which are of dubious quality and potentially dangerous to the health of consumers.

The agreement was reached only ten days after the traditional Serbian alcoholic drink, plum brandy (šljivovica) was included in the UNESCO List of Intangible Cultural Heritage.

Goran Radosavljević, from the Association of Rakija Producers of Serbia, points out that the Association has about 900 members who have registered distilleries, and that only two years ago, when the association was founded in July 2019, they had only 200 members.

“Bearing in mind that the number of our members has increased many times over, we can say that we are going in the right direction, but we must take faster steps, especially since plum brandy has now been included in the UNESCO list. We must also take care of the quality of this drink, work to improve it, establish a standard in the production of premium brandy, get designations of geographical origin, work on the development of brandy tourism, adhere to the Law on Strong Alcoholic Beverages and declare them according to the origin of ethanol,” said Radosavljević .

Less than a month ago, the Association warned there is a huge shadow market in our country on which rakija is old which causes losses of hundreds of millions of euros to registered producers and the state.

“”We would like to urge the organizers of local events and companies engaged in such market activities to sell drinks that have clearly stated origin and a relevant excise label on the bottles. We have nothing against people who make rakija at home, for their own needs, but if they bring their surplus to be sold, they must have their rakija first properly analyzed by a registered body to see if the beverage needs to be refined,” Radosaljević adds.

(Biznis i Finansije, 20.12.2022)


This post is also available in: Italiano

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