The success of the Serbian creative industry

In the third quarter of 2022, the Serbian creative industry achieved an average annual turnover growth of 25 percent and a net profit of 8 percent.

The share of creative industries in the country’s GDP is about 4 percent, which is also the industries’ share in overall employment – the analysis covering the Q3 of 2022, done by the Serbian Chamber of Commerce, has shown.

Also, the latest report by the Serbian Statistical Office shows that the total number of employees in this industry in the Q3 of 2022 was 61,028, which is a 2.3 percent increase compared to the same period a year earlier.

The creative industry encompasses various activities and industrial branches, from individual artistic creativity, through graphic and audiovisual activities to the music industry and related music rights.

The data from the report also show that the greatest growth was recorded in film, television and music production (8.8 percent).

In the period from January to July 2022, the highest average salary in the creative industry sector was paid out in film and television production, sound recording and music publishing, which is 55.6 percent higher than the average salary in our country.

The average salary in advertising and market research is also above average by 29.9 percent, in broadcasting by 18.5 percent, in publishing by 13.9 percent, while in other scientific and technical activities salaries are 4.9 percent higher than the average national salary.

The lowest salaries are paid out in the printing and duplicating audio and video records segments which are 24.2 percent lower than the national average, followed by creative, artistic and entertainment activities (7.6 percent lower). Salaries of employees in libraries, archives, museums, galleries, art collections and other cultural activities are also below the national average (by 16.3 percent).

(Blic, 02.02.2023)

This post is also available in: Italiano

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