Starbucks will open its first café in Serbia on April 15th at the Rajiceva shopping mall (TC Rajiceva) in Belgrade.
The company intends to open around ten such coffee shops in Serbia in the next year, with locations including the Belgrade Airport, Belgrade Skyline, the shopping mall at the Belgrade Waterfront, Kneza Mihaila Street and Terazije.
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The negotiations with the American company, which has almost 27,000 cafes worldwide, lasted for nearly two years.
“For us, this is a great recognition and proof that big global companies see Serbia and Belgrade as growing markets that are potentially good for investment, but they recognize the fact a large number of tourists coming to our city. Starbucks is an international brand which the tourists coming from countries where this company is already operating already know about,” said Goran Vesic, deputy Mayor, adding: “The city of Belgrade has made sure to provide to Starbucks the conditions they wanted in order to invest in the capital of Serbia.”
As it was previously announced by the city administration, Starbucks is coming to the Serbian market through the Polish company AmRest, which operates over 300 Starbucks cafes in Poland, Germany, the Czech Republic, Slovakia, Hungary, Romania and Bulgaria.
This post is also available in: Italiano