The Slovenian software developing company, which is also the creator of the My Talking Tom video game, sold the company for a billion dollars and bought some 4,000 hectares of land in Banat District, Vojvodina, where they intend to devote themselves to organic farming.
A few days ago, the Serbian Minister of Agriculture, Branislav Nedimović, confirmed that this was their intention. “On 3,800 hectares, they want to grow organic produce, and this will be the largest platform for organic agricultural production in Europe,” the Minister has said.
He went on to point out that more and more people in Serbia are becoming involved in organic agricultural production, and which include many people from the IT sector who have decided to turn to agriculture.
The Slovenians founded an IT startup 12 years ago and, after a series of attempts to create an application that could earn them both money and popularity. They succeeded with My Talking Tom. The game, which features a cat that talks and that a player feeds and plays with, became world-famous very quickly, and even today, the talking cat has an impressive 25.8 million followers on YouTube.
The app has been downloaded more than 3 billion times. The company that created My Talking Tom – Outfit7 – was sold to a Chinese company in 2017 for $1 billion. Following the sale, the company founders decided to focus on other things and part of their strategy was to turn to organic farming.
That’s why they founded the Login Eko Company in Serbia, which, according to data from the Business Registers Agency, will be engaged in growing cereals, pulses and oilseeds. The company has been active in Serbia since 2016, the last two years under this name, and since this year, it also has an office in Novi Beograd.
One of the founders, Iza Login, said that their project in Vojvodina has a noble purpose, and that is to provide healthy food for all people.
“We want to develop technologies and systems on how to grow organic food on large farms without making compromises and without having to sacrifice profitability. We know that organic farms are small, but after three years of testing, we will obtain the organic certificate and become one of the biggest organic farms in Europe,” Ms Login added.
Explaining that their farm will be the largest ‘peaceful’ farm in the world, Login said that this means they will not use animal preparations, fertilisers or even manure.
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