Serbs like Cyrillic alphabet, honesty, summer and spending holidays with family

A typical Serb loves more summer than winter vacation, will rather talk on the phone than send messages to friends, will rather spend New Year and Christmas holidays at home with their family than travel and more often uses Cyrillic than Latin script.

These are the results of a survey titled “Start putting what you care about first” which MasterCard conducted in November 2018 in order to gain a better understanding of the preferences and problems that Serbs are facing in their everyday lives, and find out more about the areas in their local community that need to be improved.

The study showed that honesty is the virtue that Serbs appreciate the most with 39% of the survey participants choosing this quality over others, followed by friendship (18%), independence (10%), reliability (9%), and dedication (7%).

Want to open a company in Serbia? Click here!

“We often talk about Serbia as a sports-oriented country thanks to numerous titles won both in individual and team sports, so it is not surprising that sport is the biggest passion for 24% of Serbs. Travelling is in the second place with a slightly lower number of votes (23.3 %), followed by music (10.8%) and cooking and gastronomy (10.1%)”, according to MasterCard.

Time for yourself is what the Serbs are missing the most (14%), as is the time to relax (13%). They also think that intangible (immaterial) things and experiences are the most important in life, and every third respondent says that the smile is the best way to make your day better.

According to the survey, people feel better after reading a good book or watching a TV series (16%), enjoying a pleasant walk (15%) or when they can share their success with loved ones (13%).

When asked about the biggest problems in their local communities, ¼ of the survey participants said it was the financial situation, followed by 13% who said lack of motivation while every tenth participant thinks that we need to be more kind and pay more attention to each other.

Another problem that a typical citizen of Serbia sees in their community is the healthcare system, including long queues in the waiting rooms, as well as the lack of care about the environment.

The MasterCard study also explored how Serbs see different roles that market stakeholders play in creating change in the community.

The survey respondents would also like to have a bigger influence on the culture and eradicating bad habits, such as not giving a seat to pregnant women and senior citizens in public transport, cutting in queues and throwing rubbish outside rubbish cans and containers (13%). They would also like to motivate their community to initiate changes and improvement (11%).

(Nova Ekonomija, 28.11.2018)


This post is also available in: Italiano

Share this post

Leave a Reply

Your email address will not be published.

scroll to top