The Serbian startup Tenderly attracted investments worth USD 58 million last year, proving that it is possible to start a successful business and earn money in Serbia.
In an interview for the Nova.rs portal, Bogdan Habić, one of the founders of Tenderly, reveals the secret of the company’s success.
“Tenderly is a blockchain application development support platform, a set of tools that unifies and enables developers of Ethereum technology to monitor and test smart contracts. Our goal is to simplify the development of blockchain applications, reduce obstacles to accessing the industry and thus accelerate the adoption of blockchain technology, as well as to define standards that facilitate the technology’s progress,” Habić says.
As he further told Nova.rs, this start-up was created from the desire of four friends to work together and solve problems in the IT industry. Along the way, he says, they encountered many challenges and the most interesting one led them to blockchain.
They financed their joint projects through hackathons, i.e. team creation competitions for software or hardware solutions, and Tenderly was born out of one of them.
“The product itself has changed a lot since its inception. In the beginning, we were busy building applications on the blockchain, but in the meantime, we realised that we can help the whole community much more by developing a platform that will provide support in that process,” says Habić.
The Tenderly team consists mainly of young people because the entrepreneurial environment simply brings young people together. Programming is becoming increasingly popular in every generation and, according to the experience of the employees of this start-up, people at the beginning of their careers, who are looking for challenging and unusual positions, are more interested in switching to web-based jobs.
However, the Tenderly team also needed more experienced people, so it expanded and became more mixed, which Habić considers a winning combination. “So far we haven’t encountered biases because of the people we employ, but we have encountered biases about underestimating the potential of new industries and blockchain,” he says.
He also points out that this hasn’t affected them because, as he says, they are focused on their users and the only really relevant comments are the ones they make.
(eKapija, 05.09.2022)
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