Prunes, raspberry spread, cold-pressed oil made from pumpkin seeds, raw honey with lyophilized powdered plum and ajvar from Serbia, were given the Superior Taste Award at the competition in Brussels, the International Taste Institute announced today.
Around 200 world chefs and sommeliers gathered to objectively grade and give their professional assessment of the taste and quality of exhibited products, said Laurent van Wassenhove, director of the International Taste Institute.
“The chefs from famous restaurants, the winners of the Michelin star and the best sommeliers were blindfolded and given to taste a variety of products from all over the world. Those products that left the strongest impression on the jury received the Superior Taste Award,” van Wassenhove said.
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Representatives of Serbian award-winning companies – Agranela from Valjevo, Real Red Raspberry from Bečej, Ecovital from Bikić Do, Happy Honey from Belgrade / Kučevo and Strela from Leskovac – will attend the award ceremony on June 24th in Brussels.
In Brussels, they will have an opportunity to promote Serbian food industry, as well as to explore new business opportunities with cooks, representatives of European retail chains and distributors.
USAID’s Competitive Economy Project has supported the aforementioned companies in their bid to win the award among thousands of other food and beverage producers from nearly a hundred countries.
The Superior Taste Award is the most recognized independent global food consumer certificate.
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