Croatia has already registered 22 of its national brands with the EU register of protected designation of origin, while Serbia has not yet protected any of its products.
The plan is to protect cabbage grown in Futog, ajvar from Leskovac and honey from Fruška Gora but nothing concrete has been done as yet.
And as we wait, our Croatian neighbours are working very diligently on protecting the designation of origin for their most popular products such as Istrian olive oil, tangerines from the Neretva Valley, cabbage from Ogulin, honey from Slavonia and potatoes from Lika. Another product that will be added to the list, according to the European Commission, is the salt from the Croatian island of Pag.
Want to open a company in Serbia? Click here!
In order for the domestic product to be registered in the EU, it first must have the protected designation of origin in the country where it is produced. In Serbia, 78 products are protected at the national level, including rugs from Pirot, damask from Bezdan, wool clothes from Sirogojno and towels from the Šabac region.
So, why we have failed to protect the origin of the traditional Serbian products in the EU?
Zoran Dragojević, head of design and geographical designation group at the Office for Intellectual Property Rights, says that no-one has a straightforward answer to that question.
“Someone might think that the reason for not protecting these products is simply that we have stopped making them, but the opposite is true. My guess is that the people who produce these products probably do not want to be submitted to the rigorous quality controls that come with the EU registration,” Dragojević says.
This post is also available in: Italiano