Russia’s Siberian Wellness takes over Serbian cosmetics producer Dahlia

The Russian company Siberian Wellness, which produces health, sports and beauty products based on wild Siberian plants, has become the new owner of the Dahlia Company, which produces the Becollino and Hera brands and the legendary Brion shaving lotions and skin care products.

The agreement worth EUR 15 million includes the value of the land, the production complex, the technology and the equipment, it was said at the press conference held on the occasion of the acquisition.

“In the coming period, we intend to invest EUR 2 million in the infrastructure, primarily in ventilation and water installations. It is also important to us to establish quality control management and to obtain all the required certificates because environmental protection is very important to us. In the first quarter of the next year, we plan to double the number of employees, because we intend to produce plenty of new products. Also, the next step is to build a large logistics centre,” stated Tatiana Gorokhovskaya, the president of Siberian Wellness.

She also pointed out that the factory would continue producing under the Dahlia brand.

Dahlia was founded in 1924 and the company’s first name was Engleska Drogerija Union. It had its own laboratory, where its cosmetics products were made, but it also sold renowned global perfume, facial cream and face powder. At one time, Engleska Drogerija Union was also a holder of Elizabeth Arden’s license for Serbia.

The Siberian Wellness brand was founded in Novosibirsk and has been producing natural health, sports and beauty products based on wild Siberian plants for over 26 years.  Siberian Wellness sells its products in over 60 countries and has sales centres in 26 countries, including Europe, Asia, Russia and the CIS states.

(eKapija, 14.12.2022)

This post is also available in: Italiano

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