As of today, all food products sold in the Serbian market will have to bear a declaration that will clearly show the amount of sugar, fat, salt and other ingredients, while meat will have to be labeled in a way that clearly shows its country of origin.
This is regulated by an amendment to the Ordinance on the Declaration, Labeling and Advertising of Food that comes into effect today.
Most of the regulation refers to mandatory declaration of energy value and the amount of fat, carbohydrates, sugar, protein and salt. If we are talking about compound products like mayonnaise, bread, or biscuits), than the label needs to contain their ingredients in detail.
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This will be mandatory so consumers, for example, will know exactly how many strawberries are in yogurt with strawberries, how much fish is in fish sticks, but also how much blackberry is in the blackberry juice which packaging bears the picture of that fruit.
The quantity of these ingredients will have to be stated in 100 grams or 100 milliliters of products. All of this information must be clearly visible to the consumer.
In the future, the presence of allergens in foods will have to be indicated too, but the manufacturers can chose in which way to present this information, the colour or the font type on the packaging. The food manufacturers have to state that the product contains cereals, milk, nuts, eggs or other allergens from the defined list.
If a product has less than 20 milligrams of gluten per kilogram, then it can be labeled “gluten-free”.
The labeling rulebook does not define the use of marketing terms such as “fresh”, “natural”, “traditional”, but it is recommended that their use should not mislead the consumers. The same rules apply for the food that is labeled as „vegetarian“.
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