Lidl’s arrival to Serbia is imminent

Serbian Trade Minister, Rasim Ljajic confirms that Lidl will open its first supermarkets in Serbia this year.

“Lidl’s arrival to Serbia will boost the competition in the retail sector, and also be beneficial for consumers who are now going to have more choice in shopping”, Ljajic added.

“Lidl plans to open between 10 and 15 supermarkets in Serbia this year. What we can confirm is that the supermarket chain will finish its logistics centre in the first half of 2018. There is no doubt anymore that Lidl is coming to Serbia”, Minister Ljajic said for the Beta news agency.

Furthermore, he said that the representatives of that German supermarket chain were in talks with Serbian fruit and vegetables suppliers, and that the company would employ several hundred people in Serbia.

Lidl plans to gradually increase the number of retail facilities in the country, depending on the success of its operations and generated revenue. Ljajic also reminded that Serbia had never had a discount supermarket so far, and that Lidl would be the first such supermarket chain to come to the country.

Back in November 2017, there were media reports that Lidl had been building a supermarket since the summer, on a land plot located near the Tempo supermarket in Cukarica.

“The Lidl Company wants to offer its products to consumers in supermarkets in several areas in Belgrade, and the locations that we are considering are in the Vojislav Ilic Street, Zemunska Street, Knez Viseslav Street, Zrenjaninski Put and Sava Maskovic Street. We have started building our supermarket in Cukarica in July this year, and we estimate that it will be finished in early 2018”, Lidl says.

(B92, 07.01.2018)


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