Lidl sticks to its expansion plans for Serbia

One of the biggest supermarket chains in Europe, Lidl is still sticking to its plans for Serbia and will open numerous stores in 2018 – the company said in a statement for the Beta newswire.

Lidl is currently focusing on buying land plots, construction planning and setting up various system within the organization in order to be fully prepared for opening of its shops in Serbia in 2018.

“We are building supermarkets in towns and cities all over Serbia, but regardless of the construction dynamics, no supermarket will be opened before 2018”, the company says.

Lidl International is currently focusing on opening stores in Serbia and the United States, and for now, has no plans to further expand in the Balkan region, including Bosnia and Herzegovina, despite media speculations.

Judging by the construction works currently in progress, it is likely that the supermarket chain will have discount stores in Belgrade, Novi Sad, Bor, Zrenjanin, Smederevo, Nis, Subotica, and probably in Sombor, Kragujevac, Paracin, Krusevac, Pancevo… The store network will be supplied by a distribution centre currently being built in Nova Pazova. The distribution centre will be built in several stages, and it is expected to create 700 new jobs. Lidl bought the land plot, on which the centre is being built, in 2014, for 158 million dinars. The centre is supposed to span 78,500 square metres, and at first, it will have a warehouse (including a cold storage area) and an administrative building.

(Vecernje Novosti, eKapija, 20.02.2017)

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