Italy-Serbia: 2024 Italian Design Day, exhibition and seminar about contemporary Italian furniture in Belgrade

The Italian Ambassador to Serbia, H.E. Luca Gori, today opened an exhibition of Italian furniture pieces titled “Fabricating Value. Inclusivity, Innovation and Sustainability,” which will be open until March 31st, at the Museum of Science and Technology in Belgrade. The initiative was launched by ICE’s Belgrade Office in collaboration with the Italian Embassy, the Italian Cultural Institute in Belgrade, Confindustria Serbia and the Italian-Serbian Chamber of Commerce on the occasion of Italian Design Day 2024 (IDD2024).

The pieces of Italian furniture on display were made available by the companies Artefacto, Alba Dominante, Mega Concept, Nitea and Novolux. These iconic pieces of Made in Italy design include chairs, armchairs and furnishing complements that combine aesthetics, functionality and the highest quality materials, enhancing the concept of beautiful and well-made. Thanks to the collaboration with BeDeM- Belgrade Design Market, an exclusive selection of Italian design chairs from 1940 to the 2000s was also on display, including original pieces by designers such as Pier Luigi Colli, Paolo Buffa and Pierluigi Molinari, in addition to contemporary furniture, such as Qeebo’s famous “Rabbit Chairs.”

On the occasion, Italian designer Alberto Maria Prina and Professor Zoran Đukanović held a seminar for architects, industry experts and students of the University of Belgrade’s Faculty of Architecture, focused on the history of Italian design, portrayed through the journey of a chair as a paradigm and its influence in everyday life in Yugoslavia and Serbia.

Director of the ICE Office in Belgrade, Antonio Ventresca, used Mr Prina’s interesting talk as a starting point to note how “the chair has been, over the decades, not only an expression of the evolution of taste but also a privileged object for the use of innovative materials and techniques.”

“Italy is a world leader in design. The furniture and furnishings sector represents one of the most important exporters. The wood furniture supply chain generates a turnover of more than 56 billion euros and exports of more than 17 billion euros,” said Ambassador Gori adding:”Design represents one of the pillars of our integrated promotion activities in Serbia as well, where our ability to combine the values of tradition and craftsmanship with the latest technologies and great attention to environmental sustainability is highly appreciated“.

This post is also available in: Italiano

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