Italian Design Day for the first time in Belgrade

The round table discussion titled “#Individual #Technology #Society” will open the first ever Italian Design Day in Belgrade, an event that will take place simultaneously in 100 cities around the world on 2nd March.

On 2nd March, the USCE Shopping Mall will be transformed into an Italian piazza (Piazza Italia) where the citizens of Belgrade will be given an opportunity to enjoy in the best Italian brands and design in furniture, food and automobile industry – the event’s organizers say.

The Italian Design Day is organized by the Italian Embassy in Serbia and the Italian Ministry of Culture. The aforementioned round table discussion will take place at Mikser House at 6 pm. The Italian Ambassador to Serbia, Mr. Giuseppe Manzo will officially open the event.

The Italian architect and Editor-in-Chief of Domus magazine, Nicola di Battista will talk about the link between an individual, his or hers place of living and the society. Other discussion participants include architect Vladimir Lojanica, fashion designer Dragana Ognjenovic, industrial designer Marko Lukovic, and architect Zoran Djukanovic, who is also going to be the discussion’s moderator.

Between 10 am and 10 pm on 2nd March, the visitors of the USCE Shopping Mall will be able to acquaint themselves with the exceptionally popular Italian design. At 8 pm, the children choir from Belgrade, pianist and singer Natasa Racic and soprano Tijana Djuricic will perform in a musical programme that will also be opened by Ambassador Manzo. The following brands agreed to participate in the Italian Design Day – Fiat Chrysler Automobili Srbija (FCA), Piaggio, Natuzzi, Chicco, Monini, Rio Mare, PensareCasa, IDP – Industria Divani e Poltrone, and Atlas.

The Italian Design Day is a brainchild of the Italian Foreign Ministry, the Milan Triennial and the Milan Furniture Fair, and it was created as a celebration of the excellence of the Italian design as an important part of the Italian culture and economy.

Over 100 “ambassadors” of Italian culture (designers, entrepreneurs, journalists, critics, communication experts, university professors) will participate in the event that will take place in 100 cities across the globe, relaying their experiences, projects and ideas. The design industry generates 46.8 billion EUR for the Italian economy each year (2.9% of the national GDP), and employs 995,000 people.

(eKapija, 27.02.2017)

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This post is also available in: Italiano

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