Instagram becoming increasingly popular in Serbia

It is estimated that, in 2019, about 5 million people in Serbia used digital services on their mobile phones. These services are equally used by men and women, most of them young and postpaid Telenor users, who are also more satisfied with Telenor’s services and the network than customers of other telecom operators.

These are the results of a survey conducted by TMG Insights, part of the large international group Kantar.

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Viber is the most widely used in Serbia, with 77% of survey respondents using it in the last quarter of 2019. Facebook is second (68%), followed by Instagram (59%), then Facebook Messenger (59%) and WhatsApp (55%). The highest growth at the end of 2019 (compared to the first quarter of 2018) was recorded by Instagram (+18%), WhatsApp (+13%) and Viber (+10%).

Half of the survey respondents read the news with the help of newspaper applications on their mobile phones, while maps, navigation and tourism applications are used by just under a third of users.

The number of people watching TV programmes on a mobile phone is increasing, as is the number of people playing games, while an extremely high number of the survey participants use a PC or laptop, almost 80%. Game consoles (e.g. Playstation, Nintendo Wii, Xbox) are used by around 6% of people, while smartwatches (e.g. Apple, Pebble, Samsung Galaxy) are used by 3%.

Although only a small percentage of the survey participants have state-of-the-art digital devices, such as smart appliances, virtual reality devices, smart wristbands or similar, this number is growing exponentially in Serbia.

(BizLife, 28.01.2020)


This post is also available in: Italiano

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