Health tourism: Health Ministry’s Promotion Plan

Serbian Health Minister Zlatibor Lončar said that, in the next ten or so days, the Ministry would launch a competition for privately-owned dentist’s offices and plastic surgery facilities that want to engage in health tourism. All the promotion will be done by the Ministry of Health.

Lončar added that health tourism was an untapped economic potential in Serbia and that the Ministry of Health had decided to actively participate in developing in by helping privately-owned dental and plastic surgery medical facilities to draw in the patients from abroad. In collaboration with the Ministry of Trade and Tourism, the Ministry of Health will have its own stall at all future tourism fairs at which it will promote Serbian dental and plastic surgery facilities that will be selected following the competition.

“We expect this to be an orderly system. Not only are we going to promote these medical facilities, but the Ministry of Health is also going to guarantee the quality of their services. I think that this carries a huge potential for Serbia and that our country stands to gain a lot from it”, the Minister underlined.

The Chairman of the State Committee for Plastic Surgery, Professor Marjan Novakovic points out that health tourism is very developed in the neighbouring countries.

“We are going to start with reconstructive and plastic surgery. Many people have already expressed their interest and they are usually Serbian citizens living abroad or foreigners who close by”, Professor Novakovic says.

(Blic, 23.11.2016)

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