Deputy Mayor of Valjevo Dragan Jeremic talked to the director of Gorenje d.o.o. Valjevo, Boris Pavcnik, on the current state of the company and continued cooperation with the city of Valjevo.
Boris Pavcnik announced that Gorenje, which is one of the largest companies in Vlajevo by the number of employees, had plans to further expand production capacities. Those plans should be realized in the next 24 months.
They entail new production premises and more than 200 employees. The company’s detailed plans for further development will be presented in early October.
Japan’s Panasonic is carrying out due diligence of Gorenje, and when the analysis is finished in September, it will become known whether Panasonic will increase its ownership share or even take over the Velenje factory.
Panasonic first entered Gorenje in 2013, when it acquired a 10.74% share in the Velenje-based household appliances producer. Last year, it bought an additional 1.2%. The media are speculating about the aim of the due diligence being an increase to 20%, but also the possibility of acquiring the control stock.
Gorenje, one of the leading household appliances producers in Europe, cooperates in the Serbian market with all the household appliances retailers, a wide-reaching service network and three factories, in Valjevo, Stara Pazova and Zajecar.
In Serbia, in addition to Gorenje, Japan’s Panasonic operates as well, but not through a household appliances program. In the production facility in Svilajnac, electronic devices for electric lights have been produced since 2011. Both companies are among the biggest exporters from Serbia.
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