The German investment bank – German Development Finance Institution (DEG) – has approved a EUR 10 million loan to Tehnomanija, to be spent on investments in IT infrastructure and redefinition and modernisation of logistics and distribution processes and operations, which are the two main pillars of the company’s transformation from a leading national retailer in the field of electronic and electrical devices to a regionally present e-tailer with the aim of expanding its range and business model.
DEG has been present in Serbia for many years, both through placements in the Serbian banking sector and through financial placements in the economy. Tehnomanija is a leader in the Serbian market, has more than 160 retail shops and 3 online shops, with as many as five million visits per month. The company is a pioneer of online sales in Serbia, opening its first national online shop in 2002.
Tehnomanija is present on the Serbian market with more than 600 brands, cooperates with over 150 suppliers and operates in 70 cities. Today, it is one of the strongest traditional brands in Serbia and has over 1,900 employees. The company is now aiming to be successful regionally and become one of large e-tailers in Europe.
(Vecernje Novosti, 22.11.2021)
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