Coca-Cola now wants Knjaz Milos

Director of the Moji Brendovi Company, Andrej Jovanovic says that Coca-Cola is also interested in the purchase of Serbian non-alcoholic beverage producer, Knjaz Milos, after recently acquiring the confectionary producer, Bambi – the Vecernje Novosti daily reports.

“Plazma biscuits will be served with every coffee at the Costa Coffee cafes owned by Coca-Cola”, said Jovanovic. Costa has more than 3,400 cafeterias in 31 countries, and it came to Serbia market in 2016. 

The newspaper also reports that the acquisition of Knjaz Milos has already been agreed.

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“It is not true that we have already sold Knjaz Milos to Coca-Cola. If you are asking me if they are interested in buying, I can confirm that they are. Someone like Coca-Cola is a good partner and there is a possibility,” Jovanovic told the Vecernje Novosti. 

If this acquisition comes through, Coca-Cola would have about 40 per cent of the market share, which is at the threshold of the monopoly. According to the newspaper, business circles are speculating that there is an option that Coca-Cola does not pass the anti-monopoly, it could sell the water factory Rosa to Nestle.

Jovanovic also said that another company, run by Moji Brendovi, the dairy producer Imlek expects development because next year the company will have the best dairy factory in Europe. That could spark interest from a big international dairy corporation for acquisition, Jovanovic adds.

(, 19.02.2019)



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