CINS: “REM has changed the media monitoring method so to avoid showing SNS’ media domination”

The Regulatory Body for Electronic Media (REM) gave the wrong picture of the media representation of the Serbian Progressive Party (SNS) and the opposition in the previous election campaign, changing the rules on the go, writes the Centre for Investigative Journalism of Serbia (CINS).

According to CINS, REM included various types of media and actors in the total pre-election period, which it did not have in previous years, so instead of reporting that the air time given to SNS was 11 times longer than the one given to the Alliance for Serbia, the REM reports that the SNS got only slightly more air time than the Alliance.

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CINS adds that, in the final report on media coverage during the election campaign, the REM stated that the SNS had a share of 10.6%, or about 68 hours in total air time during the election campaign, from 4 to 15 March and from 11 May to 18 June, while the opposition’s Alliance for Serbia (SzS) a share of 8.1%, or 52 hours in total.

However, the CINS analysis showed that this is a consequence of the change in the monitoring method, while, if the previous methods had been applied, the gap would have been much larger because the SNS appeared in the media about 11 times more than the SzS, i.e. 25.59% compared to 2.34%.

(Danas, 04.11.2020)

https://www.danas.rs/politika/cins-rem-promenio-nacin-istrazivanja-da-bi-prikrio-dominaciju-sns-u-medijima/

This post is also available in: Italiano

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