Black Friday: The Serbian way

Black Friday has arrived to Serbia too! Almost all stores have joined this globally popular shopping day that takes place the last Friday in November.

Unlike the US market, where Black Friday is considered an introduction to Christmas shopping, in our country this is more an opportunity for retailers to get rid of their stock and attract more shoppers than usual.

The advertisements about Black Friday in Serbia started last week, with the stores selling technical goods being most aggressive in their ads. Also, big shopping malls are going to have up to 80% discounts on Friday.

Black Friday is an informal name for the day following Thanksgiving Day in the United States of America, the fourth Thursday of November, which has been regarded as the beginning of the country’s Christmas shopping season since 1952 and the day shopkeepers balance sheets turned black (positive) from red (loss).

Last year, for instance, AliExpress sold around $18 billion worth of goods on Black Friday.

The first recorded use of the term “Black Friday” was applied not to holiday shopping but to financial crisis: specifically, the crash of the U.S. gold market on September 24, 1869. Two notoriously ruthless Wall Street financiers, Jay Gould and Jim Fisk, worked together to buy up as much as they could of the nation’s gold, hoping to drive the price sky-high and sell it for astonishing profits. On that Friday in September, the conspiracy finally unraveled, sending the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers.

(Politika, 23.11.2017)



This post is also available in: Italiano

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