Beer consumption in Serbia declines

In the period from 2008 to 2014, the Serbian beer industry has recorded a substantial drop of 14.59%. The beer industry has a 3% share in the state budget’s revenue so this industry making a recovery is important for the economy of our country.

This was noted at a symposium called “Beer, Beer Industry, and Hop Production” which took place at the Beer Days event in Zrenjanin.

Executive director of the Association of Serbian Breweries, Rebeka Bozovic says that the beer industry also lost 4,285 workers. “Still, things started to pick up in 2015, and, in the last two years, there has been a noted production increase. In terms of beer consumption, we are at the bottom of the list in Europe. The Czechs and Germans drink the most beer in Europe”, Bozovic adds.

She also underlines that, strangely enough, Serbia is the second biggest beer exporter in Europe, despite the declining consumption and production.

“Consumption of beer in our country is tied to our citizens’ living standard. They drink less beer because it has become expensive due to the taxes and excise that beer producers have to pay, as well as due to a drop in the purchasing power and reduced beer consumer base”, Bozovic explains.

The recovery of beer industry, which, experts claim, has been destroyed rather than declined due to its own doings, is possible through launching small craft breweries.

(Politika, 29.08.2017)

http://www.politika.rs/scc/clanak/387840/Srbi-se-zbog-krize-odricu-piva

 

This post is also available in: Italiano

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