After a six-year-break, BBC is returning to Serbia, probably in autumn – the Tanjug news wire finds out unofficially.
The renowned British broadcasting service has already rented premises in Belgrade that will employ around 20 people. BBC Serbia will create both audio and video content and publish it online. This project is a part of the broadcaster’s new strategy, i.e. the transformation and expansion of the BBC World Service which entails adding a programme in 11 new languages and enhancements to existing services.
It is interesting to note that, out of the aforementioned 11 new languages, Serbian is the only European language that BBC will broadcast in. It is unclear as yet what motivated BBC to make a comeback to Serbia. The British government will provide the funds for this new endeavour.
The Director of the BBC World Service, Francesca Unsworth comments on the new project: “I’m pleased we’re able to bring our independent, impartial journalism to even more people around the world. This will also benefit our UK news services, giving us more capacity to report news from the Balkans and Eastern Europe.”
The BBC World Service previously provided a radio service and a website in Serbian, Albanian and Macedonian languages, all of which closed in 2011
The upcoming expansion does not envisage the re-launch of the service in Albanian and Macedonian though.
(Vecernje Novosti, 05.08,2017)
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