Banks in Serbia: Higher profitability

A report compiled by the National Bank of Serbia shows that, in the first nine months of this year, 30 banks in Serbia had a cumulative net profit of 33 billion dinars which is a 23% hike relative to last year.

„Loan installment only 5,000 dinars“, „Use your card and get discounts“, „Forget about your wallet, pay with your mobile instead of a card“, „Credit card bill paid in installments“, „Fast and easy online cash loans“, „Loans non-stop“….

TV channels are full of such advertisements, as are newspapers and billboards. An ordinary person could easily conclude that banks are the biggest advertisers around. It is a well-known marketing truth that the products that are not much in demand are heavily advertised. Is this true for banks too, or maybe something entirely different is at stake here?

According to the relevant economic data about the banks in Serbia, they are doing well. A report compiled by the National Bank of Serbia shows that, in the first nine months of this year, the banks accumulated the net profit of 33 billion dinars which is, compared to the same period last year, 23% higher which, in turn, shows that their profitability has been growing.

(Politika, 20.12.2016)

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