Serbian companies Air Serbia and Petroleum Industry of Serbia (NIS) are the only companies from our country that found their place on the “list of shame” of companies that still do business with Russia.
The aim of this list is to publicly embarrass companies that continue to do business with the country that started the war in Ukraine more than a year ago. Among other things, the goal is also to curb Russia’s income so that it has less money to finance the war.
The list was compiled by experts, researchers and students of the Chief Executive Leadership Institute (CELI), which is affiliated with the Yale School of Management and is headed by professor and founder of this institute, Jeffrey Sonnenfeld. He has advised thousands of CEOs, as well as multiple US presidents and candidates from both political parties, including Joe Biden, Donald Trump and Bill Clinton.
Now his efforts are aimed at encouraging multinational companies to leave Russia by publishing the mentioned “list of shame” on the official website of Yale University, after which more than 1,000 companies suspended or limited their business in Russia.
“Our list has already received widespread coverage for its role in catalyzing the mass corporate exodus from Russia. When this list was first published on February 28, only a few dozen companies had announced their departure. We are humbled to note that our list has helped close to 1,000 companies to withdraw (from Russia),” the website states.
Among other things, Sonnedfeld organized several online meetings between the President of Ukraine Volodymyr Zelensky and Yale School students, during which he answered their questions.
The list consists of five categories, rated on the American school grade scale from A to F.
The highest marks were given to companies that have either completely suspended operations in Russia or have minimal operations that are legally prescribed by international sanctions. Companies that continued to operate in Russia without interruption have the lowest grade.
There are no companies from Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia and Albania among the companies marked with F grade, but there are as many as six companies from Slovenia – Alpina Žiri, Duol, Geoplin, Krka, Luka Koper and Rico.
Of the global companies that continue to operate unhindered in Russia, most of them come from China, but there are also those from the European Union, the United States of America, India, and the United Arab Emirates.
Allegedly, Adidas, American Airlines, BlackRock, British American Tobacco, British Petroleum, Chanel, Deutsche Bank, Exxonmobil, Ford, IBM, Henkel, Lufthansa, Mercedes-Benz, Renault, Nissan, Nike, Netflix, Siemens, Tom Ford, TripAdvisor, UEFA and Vodafone have completely suspended their operations in Russia.
The companies that are continuing to operate in Russia include Lacoste, Air China, Benetton, China Construction Bank, BT Group, Coal India, Diesel, Emirates Airlines, Etihad Airways, Guess, Kawasaki, Mitsubishi Heavy Industries, Raiffeisen Bank International, UniCredit, Alibaba, Qatar Airways and Veolia.
(Bloomberg Adria, 12.07.2023)
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