AI could replace up to 75,000 jobs in Serbia

Artificial intelligence (AI) can potentially lead to significant growth in productivity and the creation of new jobs, but there are also risks of job losses, creating socio-economic inequalities and feelings of insecurity.

In Serbia, it is estimated that 70,000 jobs will be fully automated by AI generative technology, the economist from the Foundation for the Development of Economic Science (FREN), Aleksandar Radivojević, estimates.

Radivojević points out we should keep in mind that AI will, by all accounts, significantly help in the performance of work activities in slightly less than 400,000 jobs, which is about 17 percent of the total number of employees in Serbia.

“Take for example the position of a call centre employee. AI can take a call, answer a question or forward a call, which means that there is no longer a need for humans to perform such tasks, because AI can do them as well as any person”, explains our interlocutor.

The jobs that will disappear with the application of AI, i.e. the occupations with the greatest potential for complete automation by AI, include typists and word processing operators, travel agency employees and related occupations, claims and complaints officers, employees in information centres, banking and related counter clerks and interviewers, as mentioned in the paper “Potential impact of artificial intelligence on the labour market in Serbia”, published in the December issue of Quarterly Monitor.

Radivojević also draws attention to the fact that both globally and locally, far more women than men work in jobs that are at considerable risk of being completely automated. That is why women are more than twice as likely as men to be at risk of losing their jobs to automation.

He also cautions not to equate AI technology with widely available chatbots that still happen to make mistakes and points out that it is difficult to assess how fast AI technology will continue to develop.

“For example, according to McKinsey Global Institute estimates from 2017, the first application of natural language processing by AI is expected in 2027, that is, 10 years after the estimates were made. The application of natural language processing started already this year. According to the same assessment, the existing level of creativity of AI technology, which platforms such as Midjourney and Photoshop Beta already have, is expected only in 2030,” Radivojević points out.

Just as it can cancel jobs, AI can also facilitate and improve the performance of various jobs. Radivojević’s estimates show that in Serbia, this includes about 400,000 employees whose jobs will not disappear, but the way they perform them will change significantly.

These are occupations such as storekeepers, procurement and distribution managers, miners, teachers of vocational studies and secondary vocational education, architects, designers, musicians and doctors specialists.

(, 28.12.2023)

This post is also available in: Italiano

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