A third of people in Serbia would exchange private information for shopping discounts

Privacy is outdated; today everyone knows everything about us anyway. Although it is held in high regard as a life value, it is often not entirely clear what privacy entails, especially in the Internet age.

Again, it is easy for many people to barter privacy for shopping discounts. Also, a large number of people in Serbia believe that the right to privacy should not apply to suspected criminals. These are the results of a survey conducted by Partneri Srbija.

People ages between 18 and 50 from Belgrade and Vojvodina participated in the survey on how they perceive privacy and personal data.

When asked if you have a right to privacy, the majority of survey participants answered affirmative, although a small percentage of them are aware of what “privacy” means today. Only less than 10% associate this term with protecting personal data, while most still associate the word privacy with the words “intimacy,” “family,” “solitude,” “my room,” and “peace.”

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Nearly half of survey respondents agree, in whole or in part, with the statement that “privacy is obsolete because today everyone knows everything about us anyway.”

Describing the type of privacy violation they have experienced, survey participants said that they continue to view privacy through the sphere of personal relationships with family and friends, former and current partners, or the workplace.

However, the real-life examples of privacy violations that respondents highlighted as the most common ones they experience include the following – “cameras at work,” “publicly available information about their medical diagnosis, bank accounts, marital status, age,” “banks asking for health records to approve loans,” “boss revealing to other co-workers of an employee medical diagnosis,” “the mobile phone operator giving phone numbers to political parties,” “social media ads popping up after a chat,” “unnecessary location searches by some apps”, etc.

In practice, very often we are faced with situations in which people ask us for personal data in stores, mostly the social security number, in order to replace the goods we purchased or give us an additional discount.

“Although this is an obvious data protection violation, this practice is widespread, so it seems that it is slowly becoming widely acceptable from a data protection perspective so people no longer pay attention to it. This is supported by the fact that one-third of the survey respondents would be willing to provide personal data in exchange for shopping discounts,” says Ana Toskić Cvetinović, executive director of Partneri Srbija, adding that people in Serbia mostly measure the possibility of disclosing data by the percentage of discount they stand to get or the type of information they would have to provide.

(Nova, 21.12.2020)


This post is also available in: Italiano

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