70% of people in Serbia believe there is too much negative media content

People in Serbia usually inform themselves through television and websites, and 70 percent of them believe there is too much negative content in the media.

This was said at the conference titled “What media frequency are we on?” held as part of the New Literacy (Nova Pismenost) project.

This topic is especially important at a time when the state authorities are expected to decide which TV stations will be allowed to use national broadcasting frequencies, it was said at the conference. As relevant research shows, the current trend is that the media literacy index in Serbia is getting lower and lower, with 1/4 of young people born between 1996 and 2012 not wanting to be informed at all.

As CESID’s Slađana Komatina said, the survey showed that 42 percent of people in Serbia do not check the source of information and that a third of them read only the headlines.

“On the other hand, people think of themselves as highly digitally literate and believe that they are very capable of finding the information they need. 97 percent of the survey respondents aged 12-60 use the Internet, and 54 percent of them know how to make a powerpoint presentation or upload a video clip,” Komatina said.

She added that 44 percent of respondents do not know how to protect their data on the Internet. Psychologist Ana Mirković added that, when it comes to children, the focus of discussion should be on the media content available to them and that we should not ban them from using media or criticize them for doing so.  She added that young people receive thousands of pieces of information a day and immediately reject those “they do not want to see”.

(Naslovi.net, 30.06.2022)



This post is also available in: Italiano

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